It often tapsВ into a player's own fantasies of what they might want their lives to be and grants them some version of a different, possibly better, life. Gaming, on many levels, is an escapist medium. The mathВ and the serotonin kickВ is still the same.

Instead of gaining points in power, money or prestige through force, deception orВ justice,В players gain points in a fictional follower count. In this gamingВ trend, being an influencer who creates wealth out of amassing followers has become a shorthand for yesteryearвЂ™s rewards. The rise of YouTube has buoyed a rise of influencers that has instilled a new sense of success and achievement in those who grew up watching PewDiePie and Markiplier do what they love as a job and make millions. It seems only natural that video games would tap into this new vein of generational aspiration. But in the upcoming Sims 4: Get FamousВ expansion, the developers at EAвЂ™s Maxis studio are ready to simulate society's contemporary obsession with becoming an influencer. Of course, in those early days of the internet, social media hadnвЂ™t developed into the sometimes terrifying, privacy-stealing behemoth it is now.

ItвЂ™s often easy to forget that вЂњSimsвЂќ is short for вЂњsimulation,вЂќ but thatвЂ™s just what the increasingly complex game has attempted to do since its first release in 2000. Inviting players to live the social media influencer life has definitely become a recent video game bandwagon.

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